MABLI was launched in October 2016 by me, Lisa Roberts.
Before MABLI, my career had been as a women's knit designer, and often I had envisaged my designs in miniature. The passion for Childrenswear design had always been strong, even before becoming a Mum. Now I have my five year old Daughter, Mabel, and two year old son , Otto, as the inspiration behind my designs.
At the start of last year, with Otto almost due, my family decided to make the move from London to Wales, where I am from. It seemed like the perfect time to start the Childrenswear brand that I had thought about for so long.
MABLI's first collection launched with a vintage inspired selection of Merino Wool clothing and blankets, with styles suitable from birth to 6 years. Now we go up to age 12 in some styles, and have introduced other natural fibres, such as Organic Pima Cotton and Linen.
We use a beautifully soft 100% Extrafine Merino Wool in our collections. The perfect choice for little ones, Merino Wool is hypoallergenic, helps to regulate body temperature and repels moisture. It's very soft against the skin and machine-washable, as well as being a sustainable fibre. It has the perfect mix of practicality and luxury. For seasons to come, it will remain the core of our collection.
We have also introduced the very popular Cotton Knee-High Socks, which again take inspiration from the beautiful designs and patterns of Welsh Tapestry blankets.
Our socks are Made in Wales, and our garments across Europe. We ensure that all the manufacturers and suppliers that we work with have ethical working practices, and a use high quality materials and manufacturing processes.
With a versatile fit and a slow-fashion aesthetic, our clothes are designed for longevity; fitting your little ones for as long as possible, to treasure and hand down the generations.
Thank you to everyone for your support so far!